Friday, April 21, 2017


April is on and it is time for the interview of a wonderfully talented designer.
Let´s cheer loud and proud for: LOUISE BRAINWOOD

Louise was originally trained as a jeweller and exhibited internationally for about 12 years. About 10 years ago she gave up the job she was doing to care for her daugter and started selling some handmade textile homewares which gradually developed as a business as she taught herself to design her own printed textiles. She now sells mainly online through her own website, Etsy and designing and making homewares and gifts.
Please feel free to visit her on her homepage: or Facebook: or Instagram:

Hello, dear Louise and a warm welcome to my series.

1. When did your interest in design/illustration/art first start and how did that come about?
I´ve always had an interest in art and design, I left school at 16 and went straight to art school to study jewellery design. I never felt comfortable with academic subjects although I was good at them, doing something creative has always felt natural for me and I´ve been lucky to be able to make that my job.

2. What steps did you take to get to where you are now as a designer/illustrator/artist?
I went to art school at 16 and studied jewellery design for 5 years in the end as I went on to do a degree in it. I worked for a long time as a designer jeweller but in the last 10 years I´ve worked more with textiles and that led me to surface pattern design. I got so far teaching myself and odd day courses but then last year enrolled on Make it in Design courses and am just now completely the final module. It´s really pushed my design ability but has opened up licensing opportunities too which is very exciting.

3. How would you describe your style?
A mix of Scandi and Retro. Fresh colours, clean designs and fun!

4. Who are your favorite designers?
Sanna Anukka, Heather Moore, Jane Ormes, Dee Beale. And historically Lucienne Day, Barbara Hepworth, Alexander Calder. Some of those strictly speaking are artists rather than designers but for me the two merge.

5. What kind of designer/artist do you want to be known as?
Oh that´s tricky, I tend not to think outwardly about my work and I always create primarily for my own expression. I guess in that case maybe a designer that is true to herself?

6. What is your favorite medium you like to work with?
I use pen and ink to draw and then work on in Illustrator to create my final designs.

7. What are you currently working on?
I have a new collection of fabrics which I´m sampling at the moment and should be ready early April and then I´m in the early stages of developing some designs and a new product for children, which is really good fun! Sorry I can´t tell you more but all will be revealed once I´m able.

8. How do you fuel your inspirations?
I live 30 mins from London so I visit exhibitions and events there which is inspiring. London is a great city to visit, it´s very diverse and different areas have such a different feel there´s always more to explore. I also love the coast and especially Cornwall, in the South West of the UK, it´s where I go to recharge and invigorate.

9. How does your creative process look like?
I start in my sketchbook and then either scan those images in or draw them again using Adobe Illustrator, and then work them up to the final design with lots of paper print outs which I stick to my wall to make final decisions. They are then sent for printing either onto fabric or my stationary ranges. With my fabrics, they then come back to me and once the colours are correct I make my cushions, lampshades, etc. myself. I like to see the product through to the end wherever possible as I want to be sure my customers are getting the best product possible.

10. What are your major goals for the next years?
I´d like to license more of my designs, I am building up a portfolio now so it would be great to see them on products as there is only so much I can do myself. For my own brand I am hoping to grow that even more and would love to include wallpapers to my range.

Louise, thank you so very much for your inspiring answers and your time for doing the interview. I love your motifs and pattern so very much, especially your printed fabric and the fox cushion. And I am a big fan of your fresh colour combinations. You are my design-hero.
Have a wonderful and inspiring day.

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