Friday, March 3, 2017


Here comes a new wonderful designer for my "12"-series.
I proudly present: JOHANNA FRITZ

Johanna is a freelance illustrator since 2005. Her expertise is the children´s (book) market. In 2016 she started to coach other illustrators to become more successful. As more and more illustrators wanted to be coached, Johanna came up with the online-course "Erfolgreich Illustrator werden", which is providing all the steps to become a successful illustrator. She lives with her two little daughters and husband in the vineyards of Stuttgart, Germany.
Please feel free to visit her homepage: and or her blog

So hello and a warm welcome, dear Johanna. I am so happy you are joining "12".

1. When did your interest in design/iilustration/art first start and how did that come about?
It startet when I was a little girl. I always had pens with me. I drew seventy-two pictures for Christmas eve, because I wanted this evening last as long as possible. I remember, before we went on vacation I created some fun books for my little brother, so he had something to color and look at, while we were back in the car. My mother has drawing skills, too. So I guess it´s her, who I will always be thankful for that gift. And it is such a joy to watch my older girl (who just turned five) turning into a little artist, too. She is like me, when I was five.

2. What steps did you take to get to where you are now as a designer/illustrator/artist?
I studied communication design in Berlin from 2002-2006. That´s when I realized that I actually want to become an illustrator. I had an amazing teacher at the cartoon class who helped me to create my first cartoons, which got published by a nationwide TV-magazine. That was the beginning of all the other publications.
As a mentor, coach, social media strategist, I have to thank my coach Sue. B. Zimmermann. I was always a lot into social media, but when she got on my radar, everything became clearer and I discovered my passion to help other illustrators to be more successful. It is the best thing I have ever done and it makes me smile (almost) every day.

3. How would you describe your style?
My illustration style is colorful, bold and quirky. I like to put a sense of humor in all of my pieces.

4. Who are your favorite designers?
There are so many, it would be unfair to pick only one or two of them.

5. What kind of designer/artist do you want to be known as?
I want my illustrations to be remembered by todays kids when they are grown ups. Just as I remember the illustrations of the children´s books that my mother read to me. I hope, they´ll have a smile on their face, when they remember one of the books that I illustrated.

6. What is your favourite medium you like to work with?
I love to work digital with Photoshop. It simply brings me the most joy and the best results. Once in a while, especially when I am doodling for my Instagram challenge, I like Micron Pens, Polychromos color pencils or the SAI Brush Pens, too. But for all my clients illustrations I am using Adobe Photoshop or sometimes Illustrator.

7. What are you currently working on?
It´s a marathon these days. Haha. I am working on four children´s books (age 18 month +), two riddle books and a book for kindergarten friends. And as soon as those are finished, I am working on my coloring book that I want to self-publish and my next onlinecourse-launch.

8. How do you fuel your inspirations? 
By walking through the vineyard, going on short trips and vacations and (since a week *Haha*) by going to the fitness centre. That was so necessary. I needed something on a routine basis to clear my head and get new ideas. It also gives me space to do something just for myself. No kids, no work. Just me. That is super important and I am happy that I finally did it.

9. How does your creative process look like?
When I am working on a children´s book, I am doing everything from sketch to the final illustration on my computer. When I can choose, I do everything with Photoshop. Sketches, outlines, coloring. Everything. Depending on the project, I sometimes create a private moodboard on Pinterest to get a sense of what I want the book to be like.

10. What are your major goals for the next years?
My mentoring. As soon as I have finished my current clients illustrations, I will take a pause of illustrating for the rest of the year. I want to launch a podcast for creatives with creatives, I will launch two online courses and hopefully do some webinars... I have so many ideas that can help others and hopefully bring them a lot of joy. I can´t wait to get started.

Wow, Johanna. I am very impressed and wish you all the best for your wonderful projects. I truly love the idea of your illustration course and read it all through on your homepage. It is so wonderful.
I also love the fact that you are both artist and coach like me. It is so rewarding helping others on their path to creativity, isn´t it?
Thank you for your amazing artwork, your time and the inspiration you are for others.

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